{"id":13162,"date":"2023-03-16T13:10:16","date_gmt":"2023-03-16T17:10:16","guid":{"rendered":"https:\/\/freethepeople.org\/?p=13162"},"modified":"2025-02-25T13:55:25","modified_gmt":"2025-02-25T18:55:25","slug":"the-next-freedom-revolution","status":"publish","type":"post","link":"https:\/\/freethepeople.org\/the-next-freedom-revolution\/","title":{"rendered":"The Next Freedom Revolution"},"content":{"rendered":"

Did you ever expect the coming libertarian revolution to be announced in the New York Times<\/em>?<\/p>\n

Nope? Me neither.<\/p>\n

But there it was, dominating the entire front page of the opinion section of Sunday\u2019s print edition, a long think piece profiling the political philosophy of the liberty movement\u2019s happiest warrior in Congress, Thomas Massie:<\/p>\n

“He has been quietly advancing what for a Republican politician are an unusual set of stances: evincing deep opposition to the national security state, resistance to the influence wielded by corporations and interest groups over our policymaking, and a sense that Americans need a better, more sustainable relationship to the land. It is a politics almost always built around the idea of scaling back, making systems smaller, simpler, and more local. That\u2019s an odd kind of politics for a Republican, or any major elected official, but it suddenly seems to have appeal even beyond the GOP\u2019s narrow base, and it has already made Mr. Massie the closest thing the party has to a cult hero lawmaker.”<\/em><\/div>\n

I encourage you to read it<\/a>. It\u2019s a surprisingly fair portrayal of the homespun libertarian values espoused by Thomas. Young people turned off by nationalism on the right and authoritarianism on the left are flocking to his ideas, and he may be, according to the author, “the future face of conservatism”:<\/p>\n

“If he and his younger fans gain the money, influence, and institutional backing to help shift the party in his direction, they may well reveal a conservatism capable of appealing to many now disillusioned by the party. Mr. Massie has already gained many supporters outside traditional Republican circles: neo-homesteaders, hippie back-to-the-landers, cranky libertarians and self-described \u2018marginalized environmentalists\u2019.”<\/em><\/div>\n

\"\"If you follow our work at Free the People, you already know that we are big fans of Thomas and his thoughtful, tireless defense of libertarian values. I couldn\u2019t be happier about his burgeoning rock star stature with young people. But how does Thomas reach this broader audience? How did he break into popular culture beyond the angry tribalism of partisan politics? Because he is real, a gifted storyteller. And because he was willing to tell his story to us in Free the People\u2019s award-winning documentary Off the Grid with Thomas Massie<\/a><\/em>. That film has been slowly building steam online since we released it in 2018, becoming, according the New York Times<\/em>, a cult classic that is turning a whole new generation on to a different world governed by self-reliance, responsible stewardship of the environment, a sense of community, and a deep distrust of big government and the crony corporations that feed off it.<\/p>\n

“In this world, it\u2019s as much Mr. Massie\u2019s lifestyle as his politics that have won him fans. He grew up in the tiny town of Vanceburg, Ky., and went on to MIT, where his high school sweetheart soon joined him. Together, they founded a virtual reality company while they were still undergrads… They sold the company and moved back to Kentucky, beginning work on their off-the-grid home in 2003. \u2018We wanted to raise our kids the way we had been raised,\u2019 he told an interviewer who filmed him for a 2018 documentary titled \u2018Off the Grid,\u2019 which helped to make him a niche celebrity in an age when lots of people are suddenly getting into homesteading, prepping and do-it-yourself farming.”<\/em><\/div>\n
“[Massie\u2019s] audience, perhaps surprisingly, includes both conservation-minded conservatives and localist-minded environmentalists. \u2018The sphere is basically people who are concerned about the state of society and looking for ways to thrive that don\u2019t require widespread social, economic, or political control,\u2019 said Ashley Colby, who does not consider herself right wing… She discovered Mr. Massie by watching the \u2018Off the Grid\u2019 documentary.”<\/em><\/div>\n

Indeed, the whole narrative—and surprisingly sympathetic tone—of this Times<\/em> piece seems to have been lifted directly from Off the Grid<\/em>. That\u2019s precisely what we set out to do with our films: Reset, and redefine, the cultural narrative. The old rules of how to effectively communicate a message said that “earned” media, as in third party reporting, was always better than “paid” media advertising, because it is more credible. But what we do is “created” media, actually crafting the story as it should be told.<\/p>\n

Terry Kibbe and I left FreedomWorks when we decided that the most effective work we could do was upstream of politics. The shift was fundamental: From influencing political outcomes to influencing the cultural narrative. If we do this well, we believe, we will redefine the parameters of what will be politically possible in the future.<\/p>\n

Changing the cultural narrative is a tall order that takes time, and sometimes it is hard to know how to measure results. It\u2019s far more than clicks and views. Off the Grid<\/em> was our first documentary and it has been yielding social returns for years, slowly growing an organic audience. And it is working. After the Times<\/em> piece hit, Thomas texted me: “The story, properly told, has been an annuity, not a one-time bump.”<\/p>\n

Imagine what else we could do, together, with—again quoting the New York Times<\/em>—”the money, influence, and institutional backing to help shift” the entire national conversation towards our shared values. Can you imagine the parameters of what might be politically possible then?<\/p>\n

If you\u2019ve never seen Off the Grid<\/em>, check it out here<\/a>. And here\u2019s the Kibbe on Liberty<\/em> podcast episode<\/a> also quoted in the article. Thomas is one of my favorite guests, and if you watch some of his episodes on Kibbe on Liberty<\/em>, you will see why his principles and his stories are so compelling to young people looking for better answers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you ever expect the coming libertarian revolution to be announced in the New York Times? Nope? Me neither.<\/p>\n","protected":false},"author":7,"featured_media":13167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[274,3482],"tags":[406,2905,2904,432,477],"content-type":[3493],"coauthors":[157],"class_list":["post-13162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-off-the-grid","tag-congress","tag-new-york-times","tag-off-the-grid","tag-politicians","tag-thomas-massie","content-type-article"],"acf":[],"yoast_head":"\nThe Next Freedom Revolution<\/title>\n<meta name=\"description\" content=\"Did you ever expect the coming libertarian revolution to be announced in the New York Times? Nope? 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He is also co-founder and partner at Fight the Power Productions, a video and strategic communications company. Kibbe is the host of BlazeTV\u2019s Kibbe on Liberty, a popular podcast that insists that you think for yourself. He was senior advisor for a Rand Paul Presidential Super PAC in 2016, and later co-founded AlternativePAC to promote libertarian values. In 2004 Kibbe founded FreedomWorks, a national grassroots advocacy organization, and served as President until his departure in 2015. Steve Forbes said: \u201cKibbe has been to FreedomWorks what Steve Jobs was to Apple.\u201d Newsweek pronounced Kibbe \u201cone of the masterminds\u201d of tea party politics. MSNBC\u2019s Keith Olbermann called Kibbe \u201cThe second worst person in the world.\u201d \u00a0 Dubbed \u201cthe scribe\u201d by the New York Daily News, Kibbe is the author of the #2 New York Times bestseller Don\u2019t Hurt People and Don\u2019t Take Their Stuff: A Libertarian Manifesto (HarperCollins 2014), and Hostile Takeover: Resisting Centralized Government's Stranglehold on America (HarperCollins 2012). He coauthored Give Us Liberty: A Tea Party Manifesto (HarperCollins 2010). Kibbe has appeared frequently on national television, including FOX News, HBO's Real Time with Bill Maher, CNN, MSNBC, and PBS. Before launching FreedomWorks, Kibbe served as a congressional Chief of Staff and House Budget Committee Associate. He was also Budget Director for the U.S. Chamber of Commerce, and Senior Economist for the RNC under Lee Atwater. Kibbe did graduate work in economics at George Mason University and received his B.A. in economics from Grove City College. He lives in Washington, DC with his awesome wife Terry, and their objectivist cats, Ragnar and Rearden. Kibbe is also a fanatical DeadHead, drinker of craft beer and whisky, and collector of obscure books on Austrian economics.","sameAs":["https:\/\/www.facebook.com\/mattkibbe","https:\/\/www.instagram.com\/mattkibbe","https:\/\/x.com\/https:\/\/x.com\/mattkibbe","https:\/\/www.youtube.com\/kibbeonliberty"],"url":"https:\/\/freethepeople.org\/author\/mkibbe\/"}]}},"_links":{"self":[{"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/posts\/13162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/comments?post=13162"}],"version-history":[{"count":0,"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/posts\/13162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/media\/13167"}],"wp:attachment":[{"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/media?parent=13162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/categories?post=13162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/tags?post=13162"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/content-type?post=13162"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/freethepeople.org\/wp-json\/wp\/v2\/coauthors?post=13162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}